Empowering Future Business Leaders
Programme
The Bachelor of Business Administration (BBA) programme at the University of Rasul is a four-year, eight-semester degree designed in accordance with the Higher Education Commission (HEC) curriculum guidelines under the latest approved scheme of studies. The curriculum provides a strong foundation in business administration, management, accounting, finance, marketing, economics, human resource management, and business communication, complemented by general education courses in quantitative reasoning, information technology, ethics, and critical thinking. As students progress through the programme, they study specialized areas such as strategic management, entrepreneurship, digital business, business analytics, operations management, corporate governance, and international business. A capstone project and a mandatory internship in the final year provide students with practical industry exposure, problem-solving experience, and professional competencies. The programme prepares graduates for successful careers in business organizations, multinational corporations, financial institutions, entrepreneurial ventures, government agencies, and the corporate sector, while also providing a strong academic foundation for higher education and professional qualifications.
What you'll gain
Demonstrate comprehensive understanding of fundamental concepts, theories, and frameworks in core business disciplines including management, marketing, finance, accounting and business analytics.
Explain regulatory and ethical frameworks that shape domestic and international business operations.
Analyze business systems, market environments, and economic conditions to support informed and strategic managerial decision-making.
Apply analytical, quantitative, and decision-making tools to solve business, managerial, and financial problems effectively.
Evaluate business information and develop professional-quality reports, presentations, and analyses aligned with organizational needs and industry standards.
Formulate sound marketing, financial, operational, and strategic plans that address organizational goals and challenges.
Utilize digital technologies, business software, and data-driven approaches to enhance efficiency, innovation, and evidence-based decision-making.
Accreditation
Professional Competence: Graduates will establish successful careers in business organizations, financial institutions, entrepreneurial ventures, hospitality and service industries, public sector organizations, or pursue higher education by applying comprehensive knowledge of management, marketing, accounting, finance, economics, and business analytics.
Leadership, Ethics and Social Responsibility: Graduates will demonstrate ethical behavior, integrity, leadership, teamwork, effective communication, and social responsibility while making professional decisions that contribute to sustainable organizational and community development.
Innovation, Entrepreneurship and Lifelong Learning: Graduates will exhibit entrepreneurial thinking, innovation, critical problem-solving abilities, digital competency, and continuous professional development to adapt successfully to changing business environments and global market challenges.
OBE Framework
| PLO | Mapped PEO | Title | Description |
|---|---|---|---|
| PLO1 | PEO1, PEO3 | Business Knowledge and Application | Strong disciplinary knowledge enables professional competence while providing the foundation for innovation, entrepreneurship, and lifelong learning. |
| PLO2 | PEO1, PEO3 | Critical Thinking and Analytical Decision-Making | Analytical and problem-solving abilities support effective professional performance and continuous adaptation to evolving business environments. |
| PLO3 | PEO1, PEO2 | Communication, Teamwork and Collaboration | Effective communication, teamwork, and leadership are essential attributes of ethical and responsible business professionals. |
| PLO4 | PEO2, PEO3 | Ethics, Legal Responsibility and Sustainability | Ethical conduct, integrity, sustainability, and social responsibility are central to responsible leadership and organizational succes |
| PLO5 | PEO1, PEO2, PEO3 | Entrepreneurship, Innovation and Global Perspective | Entrepreneurial mindset, global awareness, innovation, adaptability, and leadership contribute to career success, responsible management, and lifelong professional growth. |
Curriculum
Select your admission session to view the exact roadmap. Each session links to the official Scheme of Studies PDF and lists every semester's courses, categories, and pre-requisites.
| # | Code | Course Title | Category | CH | Pre-Req |
|---|---|---|---|---|---|
| 1 | LAW-397 | Business Law | Interdisciplinary/Allied (2023 Onwards) | 3 | — |
| 2 | GEENG-300 | Functional English | General Education (2023 Onwards) | 3 | — |
| 3 | BBA-301 | Fundamentals of Business Management | Major (Disciplinary) (2023 Onwards) | 3 | — |
| 4 | BBA-300 | Principles of Management | Major (Disciplinary) (2023 Onwards) | 3 | — |
| 5 | GEMATH-303 | Quantitative Reasoning-I | Compulsory | 3 | — |
| 6 | GEIT-300 | Application of Information and Communication Technologies | Compulsory | 2 | — |
| 7 | GEIT-300L | Application of Information and Communication Technologies Lab | General | 1 | — |
Business Law
Interdisciplinary/Allied (2023 Onwards)
Functional English
General Education (2023 Onwards)
Fundamentals of Business Management
Major (Disciplinary) (2023 Onwards)
Principles of Management
Major (Disciplinary) (2023 Onwards)
Quantitative Reasoning-I
Compulsory
Application of Information and Communication Technologies
Compulsory
Application of Information and Communication Technologies Lab
General
| # | Code | Course Title | Category | CH | Pre-Req |
|---|---|---|---|---|---|
| 1 | GEENG-352 | Expository Writing | Interdisciplinary/Allied (2023 Onwards) | 3 | — |
| 2 | BBA-350 | Organizational Behaviour | Compulsory | 3 | — |
| 3 | BBA-351 | Principles of Accounting | Compulsory | 3 | — |
| 4 | GEMATH-352 | Quantitative Reasoning-II | General Education (2023 Onwards) | 3 | — |
| 5 | GEPSY-300 | Introduction to Psychology | General Education (2023 Onwards) | 2 | — |
| 6 | GEISL-301 | Understanding of Holy Quran-I/ Fehm-e-Quran-I | General Education (2023 Onwards) | 1 | — |
| 7 | GENS-301 | Environmental Sciences | Compulsory | 2 | — |
| 8 | GENS-301L | Environmental Sciences Lab | Compulsory | 1 | — |
Expository Writing
Interdisciplinary/Allied (2023 Onwards)
Organizational Behaviour
Compulsory
Principles of Accounting
Compulsory
Quantitative Reasoning-II
General Education (2023 Onwards)
Introduction to Psychology
General Education (2023 Onwards)
Understanding of Holy Quran-I/ Fehm-e-Quran-I
General Education (2023 Onwards)
Environmental Sciences
Compulsory
Environmental Sciences Lab
Compulsory
| # | Code | Course Title | Category | CH | Pre-Req |
|---|---|---|---|---|---|
| 1 | BBA-401 | Business Communication | Major (Disciplinary) (2023 Onwards) | 3 | — |
| 2 | BBA-400 | Financial Accounting | Major (Disciplinary) (2023 Onwards) | 3 | — |
| 3 | ECO-316 | Managerial Economics | Interdisciplinary/Allied (2023 Onwards) | 3 | — |
| 4 | GE-355 | Pakistan Studies | General Education (2023 Onwards) | 2 | — |
| 5 | GE-453/GE-454 | Fehm-e-Quran–II (for Muslim Students) | General Education (2023 Onwards) | 1 | — |
| 6 | GE-401/GE-402 | Islamic Studies (Religious Education / Ethics for non-Muslim students) | General Education (2023 Onwards) | 2 | — |
| 7 | GEFL-400/GEISL-313 | Arts and Humanities (Foreign Language (Chinese) / Islamic History | General Education (2023 Onwards) | 2 | — |
Business Communication
Major (Disciplinary) (2023 Onwards)
Financial Accounting
Major (Disciplinary) (2023 Onwards)
Managerial Economics
Interdisciplinary/Allied (2023 Onwards)
Pakistan Studies
General Education (2023 Onwards)
Fehm-e-Quran–II (for Muslim Students)
General Education (2023 Onwards)
Islamic Studies (Religious Education / Ethics for non-Muslim students)
General Education (2023 Onwards)
Arts and Humanities (Foreign Language (Chinese) / Islamic History
General Education (2023 Onwards)
| # | Code | Course Title | Category | CH | Pre-Req |
|---|---|---|---|---|---|
| 1 | BBA-450 | Business Finance | Major (Disciplinary) (2023 Onwards) | 3 | — |
| 2 | BBA-451 | Digital Transformation & Innovation | Major (Disciplinary) (2023 Onwards) | 3 | — |
| 3 | BBA-453 | Principles of Marketing | Major (Disciplinary) (2023 Onwards) | 3 | — |
| 4 | BBA-452 | Strategic Management | Major (Disciplinary) (2023 Onwards) | 3 | — |
| 5 | GE-452 | Entrepreneurship | General Education (2023 Onwards) | 2 | — |
| 6 | GEPS-400 | Ideology and Constitution of Pakistan | General Education (2023 Onwards) | 2 | — |
| 7 | GEEDU-450 | Civics and Community Engagement | General Education (2023 Onwards) | 2 | — |
Business Finance
Major (Disciplinary) (2023 Onwards)
Digital Transformation & Innovation
Major (Disciplinary) (2023 Onwards)
Principles of Marketing
Major (Disciplinary) (2023 Onwards)
Strategic Management
Major (Disciplinary) (2023 Onwards)
Entrepreneurship
General Education (2023 Onwards)
Ideology and Constitution of Pakistan
General Education (2023 Onwards)
Civics and Community Engagement
General Education (2023 Onwards)
| # | Code | Course Title | Category | CH | Pre-Req |
|---|---|---|---|---|---|
| 1 | BBA-501 | Financial Management | Major (Disciplinary) (2023 Onwards) | 3 | — |
| 2 | BBA-502 | Human Resource Management | Major (Disciplinary) (2023 Onwards) | 3 | — |
| 3 | BBA-503 | Islamic Finance | Major (Disciplinary) (2023 Onwards) | 3 | — |
| 4 | BBA-500 | Marketing Management | Major (Disciplinary) (2023 Onwards) | 3 | — |
| 5 | LAW-399/IT-450 | Corporate Law / Freelancing | Interdisciplinary | 3 | — |
| 6 | LSS-404 | Life Saving Skills and Emergency Responses | General Education | 1 | — |
Financial Management
Major (Disciplinary) (2023 Onwards)
Human Resource Management
Major (Disciplinary) (2023 Onwards)
Islamic Finance
Major (Disciplinary) (2023 Onwards)
Marketing Management
Major (Disciplinary) (2023 Onwards)
Corporate Law / Freelancing
Interdisciplinary
Life Saving Skills and Emergency Responses
General Education
| # | Code | Course Title | Category | CH | Pre-Req |
|---|---|---|---|---|---|
| 1 | BBA-551 | Cost Accounting | Major (Disciplinary) (2023 Onwards) | 3 | — |
| 2 | BBA-552 | Digital Marketing | Major (Disciplinary) (2023 Onwards) | 3 | — |
| 3 | PPG-310 | Public Policy and Governance | Interdisciplinary/Allied (2023 Onwards) | 3 | — |
| 4 | Elective-I | Specialization | 3 | — | |
| 5 | Elective-II | Specialization | 3 | — |
Cost Accounting
Major (Disciplinary) (2023 Onwards)
Digital Marketing
Major (Disciplinary) (2023 Onwards)
Public Policy and Governance
Interdisciplinary/Allied (2023 Onwards)
Elective-I
Specialization
Elective-II
Specialization
| # | Code | Course Title | Category | CH | Pre-Req |
|---|---|---|---|---|---|
| 1 | BBA-601 | AI in Business | Major (Disciplinary) (2023 Onwards) | 3 | — |
| 2 | BBA-602 | Business & Management Relevant Certification | Major (Disciplinary) (2023 Onwards) | 3 | — |
| 3 | BBA-600 | Business Research Methods | Major (Disciplinary) (2023 Onwards) | 3 | — |
| 4 | Elective-III | Specialization | 3 | — | |
| 5 | Elective-IV | Specialization | 3 | — |
AI in Business
Major (Disciplinary) (2023 Onwards)
Business & Management Relevant Certification
Major (Disciplinary) (2023 Onwards)
Business Research Methods
Major (Disciplinary) (2023 Onwards)
Elective-III
Specialization
Elective-IV
Specialization
| # | Code | Course Title | Category | CH | Pre-Req |
|---|---|---|---|---|---|
| 1 | BBA-650 | Capstone Project | Capstone Project (2023 Onwards) | 3 | — |
| 2 | BBA-550 | Internship | Field Experience/Internship (2023 Onwards) | 3 | — |
| 3 | BBA-651 | Supply Chain Management | Major (Disciplinary) (2023 Onwards) | 3 | — |
| 4 | Elective-V | Specialization | 3 | — | |
| 5 | Elective-VI | Specialization | 3 | — |
Capstone Project
Capstone Project (2023 Onwards)
Internship
Field Experience/Internship (2023 Onwards)
Supply Chain Management
Major (Disciplinary) (2023 Onwards)
Elective-V
Specialization
Elective-VI
Specialization
Admissions
Accepted Entry Tests
Investment
| Admission Processing Fee | 6500 |
| Security FeeRefundable | 5000 |
| Tuition Fee | 15000 |
| Semester Dues | 22000 |
| Total | 48500 |
Your future
The Bachelor of Business Administration (BBA) program at the University of Rasul prepares graduates with the knowledge, managerial competencies, analytical abilities, and leadership skills required to excel in today's competitive business environment. Graduates are equipped to pursue careers across corporate organizations, financial institutions, government agencies, multinational companies, entrepreneurial ventures, non-governmental organizations, and the hospitality and service sectors. The program also provides a strong academic foundation for postgraduate studies and internationally recognized professional certifications.
Admissions Open
Applications are processed online. Submit your documents, sit the entry test, and track your merit status through the admissions portal.