A dedicated academic and marketing professional with a PhD in Marketing from Universiti Teknologi Malaysia and a Master of Commerce specializing in Islamic Finance. Bringing over 10 years of combined experience across academia, the retail industry, and professional event management.
Possess strong expertise in market research, retail marketing, branding, data analysis, and strategic planning, with a proven ability to develop data-driven marketing strategies and deliver impactful business insights. In academia, experienced in teaching and mentoring across a range of disciplines, including Management, Marketing, Commercial Law, Income Tax, Economics, and Islamic Finance.
In addition to academic and industry experience, successfully organized and managed conferences, workshops, and professional events, demonstrating excellent project management, communication, and stakeholder engagement skills.
Recognized as a highly motivated, organized, and adaptable professional who embraces challenges and thrives in dynamic environments. Equally effective working independently or collaboratively, with a strong commitment to continuous learning, innovation, and achieving organizational goals.
Brand Loyalty, Customer Satisfaction, Retail Market, Market Research
